The Internet, the social media and the virtualisation of urban household behaviour in Poland (the results of a survey)
DOI:
https://doi.org/10.25312/Keywords:
consumption, consumption trends, consumers’ behaviours, Internet, social media, virtual consumptionAbstract
The article aims to present new trends in consumption, such as the use of social media and virtualization of consumption as seen in the behaviour of urban households in Poland. The presentation of the research methodology and the sample isfollowed by a synthetic analysis of Polish households’ access to the Internet. The outcomes of author’s own survey are used as a basis for assessing the impact of the two consumption trends arising from the development of new technologies and the increasingly common use of the Internet on the buying behaviour of Polish households. The article ends with a summary of the discussion and major conclusions.
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