Consumption of luxury goods in Polish households
DOI:
https://doi.org/10.25312/Keywords:
luxury, luxury goods, luxury brand, consumption, householdAbstract
The aim of the article is to explain the essence of luxury and consumption Luxury properties in Polish households. In the first part of the study, based on a literature review caused, focused on defining luxury, its relative understanding and segmentation of buyers of goods luxurious. In the second part of the article, based on the fourth release of the KPMG report, consumption of goods luxury in Poland through the prism of this market segments. Important final conclusions.
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