Conscious and collaborative consumption in the consumer behaviour of Polish seniors. Results of author’s own research
DOI:
https://doi.org/10.25312/2391-5129.26/2018_103-120Keywords:
seniorzy, świadoma konsumpcja, współpracująca konsumpcja, zachowania konsumenckieAbstract
This article focuses on the consumer behaviour of people aged 65+ in Poland that may be classified as conscious and collaborative
consumption. The article primarily seeks to offer some insight into both consumer trends within the consumer decision-making process among Polish seniors. The basis for the conclusions is provided by direct research conducted in the form of a questionnaire using a sample of 2537 people aged 65+ in 2014–2015 in ten Polish cities of various populations and sizes.
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