Business models of shared micromobility

Abstract

Business models are tools containing a certain set of elements and relations between them, presenting the organization of a business. Models approximately describe the features of reality, reproduce it and can be the subject of many studies. They are a static form of the enterprise, as opposed to strategies that express the functioning of the enterprise in relation to the changing environmental conditions. In cities, especially among the younger generation, there is a growing interest in micromobility, which creates space for doing business and developing companies that provide and popularize its means of transport. The aim of the article is to present and analyze selected business models used by companies from the shared micromobility sector. Attention is also paid to the processes of evolution in the sector that have a significant impact on the development and changes of business models. In the summary, the need and usefulness of systematizing and gathering knowledge about business models of shared micromobility are indicated. The article reviews the scholarly literature and industry publications.