The role and challenges of intellectual property law in supporting innovation and competitiveness of enterprises

Abstract

This article presents the key role of intellectual property law in supporting innovation and competitiveness of enterprises, highlighting the challenges posed by the dynamically changing business environment. Intellectual property, which includes patents, trademarks, and copyrights, forms the foundation of innovation protection strategies in companies such as Adidas, Tesla, and LEGO. These examples illustrate how various forms of protection can secure technologies, brands, and innovative solutions, contributing to achieving a competitive advantage in the market. The article also analyzes how intellectual property law influences innovation management, enabling entrepreneurs to effectively secure their technological solutions and supporting the development of new products and services. In the context of global competition, the protection of intellectual property becomes an essential tool for companies that wish to strengthen their market position. Effective management of intellectual property rights can increase the value of an enterprise, attract investors, and counteract threats related to piracy and content copying in the digital age.