Strategy of search for a project idea
DOI:
https://doi.org/10.25312/2391-5129.26/2018_13-22Keywords:
manager, projekt, idea, strategy, business thinking, paradigmAbstract
The modern world shows an increasing stream of changes. Every change introduces new uncertainty to managerial decision-
making. A manager should not only make decisions in such an unclear context but also generate a strategy for the development
of new projects, products, services. One possible management tool is to work with paradigms. This involves mental exercises aimed at understanding the processes of perception and developing skills to account for perceptual biases when forming a strategy. Opportunities to go beyond paradigms are opened by changing the method of working with information and people. The emphasis shifts from the question “what to do” to the question “how to do”, which requires looking differently at
Downloads
References
Alʹtšuler G. (2008), Najti ideû: Vvedenie v TRIZ – teoriû rešeniâ izobretatelʹskih zadač, Alpina Business Books, Moskva.
Barker J. (2007), Paradigmy myšleniâ: Kak uvidetʹ novoe i preuspetʹ v menâûŝemsâ mire, Alpina Business Books, Moskva.
Berns G. (2009), Razrušiteli stereotipov: Kogda i kak možno narušatʹ obŝeprinâtye pravila i vyhoditʹ pobeditelem, Alpina Business Books, Moskva.
Brabander L. (2006), Zabytaâ storona peremen: Kak tvorčeskij podhod izmenâet realʹnostʹ, Pretekst, Moskva.
Bunge M. (2010), Pričinnostʹ: mesto principa pričinnosti v sovremennoj nauke, Editorial URSS, Moskva.
Epstein M. (2004), Predlog «V» kak ponâtie. Častotnyj slovarʹ ifilosofskaâ kartina mira / Znak probela, Novoe literaturnoe obozrenie, Moskva.
Fernandes-Armestof (2009), Civilizaciâ, AST, Moskva.
Ivanova S.A. (2014, 24-32), Poisk i formirovanie proektnoj idei //Škola molodih včenih – lìdera u na naucì. ÌÌ kurs «Školaproektnogo menedžmentu v osvìtnʹo-naukovìj sferì»: Metodičnij posìbnik / Ì. Degtârʹova, S. Vlasov, S. Ìvanova, Ì. Gordêêva, TOV «Lìzunovpres», Dnipropetrovsk.
Kammings S. (2010), Rekonstrukciâ strategii, Gumanitarnyj centr, H.
Korzybski A. (1998), Une carte n’est pas le territoire, Editions de l’Eclat, Paris.
Kun T. (2003), Struktura naučnyhrevolûcij, AST, Moskva.
O' Connor J. (2006), Iskusstvo sistemnogo myšleniâ: Neobhodimye znaniâ o sistemah i tvorčeskom podhode k rešeniû problemy, Alpina Business Books, Moskva.
Rozov N.S. (red.) (2001), Razrabotka iaprobaciâ metoda teoretičeskoj istorii, Nauka, Novosibirsk.
Downloads
Published
Issue
Section
License
Copyright (c) 2018 Akademia Humanistyczno-Ekonomiczna w Łodzi
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
