Studying the role of globalization in the American and Chinese film industry: A cross-cultural management perspective
DOI:
https://doi.org/10.25312/2391-5145.17/2022_09prKeywords:
globalization, film industry, Marvel moviesAbstract
The main aim of this paper was to compare, analyse and evaluate the globalization process on both film industries by assessing the success of foreign blockbusters, in this case, Marvel films, in the Chinese market in order to check the hypothesis that has been formulated at the beginning. All of the information gathered allowed conclusions to be drawn.
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