Rola globalizacji w amerykańskim i chińskim przemyśle filmowym. Perspektywa zarządzania międzykulturowego
DOI:
https://doi.org/10.25312/2391-5145.17/2022_09prSłowa kluczowe:
globalizacja, branża filmowa, filmy MarvelaAbstrakt
Głównym celem artykułu było porównanie, analiza i ocena procesu globalizacji w obu branżach filmowych poprzez ocenę sukcesu zagranicznych hitów kinowych, w tym przypadku filmów Marvela, na chińskim rynku w celu sprawdzenia hipotezy sformułowanej na początek. Wszystkie zebrane informacje pozwoliły na wyciągnięcie wniosków.
Pobrania
Bibliografia
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Pobrania
Opublikowane
Numer
Dział
Licencja
Prawa autorskie (c) 2022 Akademia Humanistyczno-Ekonomiczna w Łodzi
Utwór dostępny jest na licencji Creative Commons Uznanie autorstwa – Na tych samych warunkach 4.0 Miedzynarodowe.
